We use the term to describe digital platforms and experiences that require active participation, not just passive consumption. This includes a wide range of formats where user input directly shapes the experience, from social media environments to immersive storytelling and beyond.

We look for shifts in user behavior, technological adoption, and cultural discourse that signal a meaningful change in digital interaction. Our selections are based on observable patterns and their potential impact on the broader interactive culture.

Digital culture is the context in which much of modern communication, creativity, and community building occurs. Examining it helps us comprehend how our values, relationships, and societies are being shaped by our tools and platforms.

Our primary role is analysis and commentary. We are observers and chroniclers of the interactive media landscape, focusing on understanding and discussing its dynamics rather than producing the content itself.

Being in Brazil provides us with insights into digital adoption and interactive culture in a major global south economy. It allows us to contribute perspectives that might differ from those centered solely in North America or Europe, adding diversity to the conversation.